Unit 18: Cinematography

In this post, I will evaluate and explain how the editing has complemented the lighting and camerawork choices to creat the cinematic quality.  Roland Barthes' 'Narrative Codes' theory states that media products have a denotation and a connotation and that there are different codes that the narratives conventions can fit into, such as Action codes (actions that give the viewer ideas about what to expect relying on the idea of cause and effect), and Enigma codes (puzzles or problems to be solved by the audience). Even though my music video doesn't necessarily follow any of these narrative codes, I ensured I included denotations and connotations that can be inferred by the spectator. For example, by applying the colourful stylistic effect on the footage, it connotes that R&B music. The main goal was to make a music video that supports different communities to allow them to feel connected. We did through the use of coloured lighting, high camera quality and colourful t

In this post, I will explore different narrative theories and the impact that they have had on the genre of my music video. The genre of my music video is R&B/Soul pop as Beyonce is an R&B artist. A typical The music video is performative with different people dancing on a stage. The lighting was 2 point lighting, with a coloured LED light as the fill light and a solid white light as the key light. On the coloured light we manipulated it using an app that allows us to choose specific settings. We used the colours of the pride flag because Beyoncé is knows for being an icon within a gay community. The red, orange, yellow, green, blue and purple colour of the colours are traditional and recognisable within an LGBT community. Through the repeated use of these colours, we were able to reinforce the theme of being unique, similarly to the message of the song, with the repeated use of the lyric 'UNIQUE'.  There are 2 major things I considered when choosing what camera to shoo