What are music videos
Music videos are videos that include songs or albums that are used to promote the music. Music videos can include videos, animations, visualisations. There are different types of music videos such as narrative and performative. Music videos are used to entertain and promote to a wide audience. The music video can be aimed at a wider audience as the song is not the important thing as the imagery can portray a different style or personality. They are used to establish the genre and artist identity. Music video theory : - Roy Shuker (2001) - Promotional devices encouraging record sales and chart action Music videos are now their own media products as they can be broken down and analysed to show their meanings. Music videos are mainly consumed on video on demand such as Youtube. In 2011 Youtube had become the biggest way in which music was consumed. Music videos promote the artist and label they are signed to, albums and singles, tours and films. - Richard Dyer (1975) - Star Pe